#HelloRoomie Campaign
Brand
Hello Fresh
Type of project
New Market Advertising
Skills
Brand Activation, Creative Direction, Campaign Design, Storytelling, Presentation, Product Design
Location
Los Angeles
Timeline
September - October 2022
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Softwares
Photoshop, Keynote
Project Brief
Creating comprehensive centered on emerging market opportunities. Research existing brand identities to design and craft projects that work cohesively across an array of platforms.
About the project
HelloRoomie,
Sharing your space with someone is a big decision to make. You now have someone to come back home to. We’re sure that’s a new and special feeling for you. Roommates are your partners in crime, your team mate to rant to when things get tough and your person to run to, to celebrate your successes. It’s official, roommates are your “Chief Life Officers”. The memories you build together are the ones that you carry with you through all phases of life. They are moments you reflect back on and smile to yourself as the thought crosses your mind.
But what is also special about having a roommate are the little moments you get to spend together, like a night at home, watching your favorite show and munching on some comfort food. Sounds like the recipe to a perfect night in. It’s these little moments that make living together a memorable experience.
