Arc'Teryx Window Display
Client
Arc'Teryx
Type of project
Experiential Design
Timeline
Location
New York
Company
Starch Creative
November 2023 - February 2024
Contributions
Concept Creation, Creative Strategy, Moodboarding, 3D Design, 3D Rendering, Deck Design
Softwares
SketchUp, Adobe Photoshop,
Adobe Illustrator, Google Slides,
Enscape
​
Project Brief
Amidst the storied streets of Historic Broadway, where the echoes of culture and creativity intertwine with the pulse of New York City, Arc’teryx Broadway unveils its gateway to the wild. Here, the spirit of adventure meets the artistry of design in a display that beckons travelers, dreamers, and wanderers alike.
We crafted a window tableau that transcends mere glass and steel, transforming the storefront into a portal of discovery. This installation is the prologue to an immersive theatre of nature, a visual journey that begins in the lush embrace of an ancient forest, leading the viewer onward and upward to the pristine allure of a snow-dusted peak. Each element whispers of trails untrodden and summits waiting to be conquered, mirroring the brand’s profound bond with the natural world.
Drawing from Arc'teryx’s essence, the display is more than an invitation, it is a siren call to exploration. It captures the soul of the outdoors and distills it into a moment that compels passersby to pause, gaze, and step inside to uncover the adventure that awaits.
*Image Credits: Arc'Teryx