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Arc'Teryx Window Display

Client

Arc'Teryx

Type of project

Experiential Design

Timeline

Location

New York

Company

Starch Creative

November 2023 - February 2024

Contributions

Concept Creation, Creative Strategy, Moodboarding, 3D Design, 3D Rendering, Deck Design

Softwares

SketchUp, Adobe Photoshop,
Adobe Illustrator, Google Slides,
Enscape

​

Project Brief

Amidst the storied streets of Historic Broadway, where the echoes of culture and creativity intertwine with the pulse of New York City, Arc’teryx Broadway unveils its gateway to the wild. Here, the spirit of adventure meets the artistry of design in a display that beckons travelers, dreamers, and wanderers alike.
 

We crafted a window tableau that transcends mere glass and steel, transforming the storefront into a portal of discovery. This installation is the prologue to an immersive theatre of nature, a visual journey that begins in the lush embrace of an ancient forest, leading the viewer onward and upward to the pristine allure of a snow-dusted peak. Each element whispers of trails untrodden and summits waiting to be conquered, mirroring the brand’s profound bond with the natural world.
 

Drawing from Arc'teryx’s essence, the display is more than an invitation, it is a siren call to exploration. It captures the soul of the outdoors and distills it into a moment that compels passersby to pause, gaze, and step inside to uncover the adventure that awaits.

*Image Credits: Arc'Teryx

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© Brand Experience Design By Keerthana Menon

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