FOX launched a summer awareness campaign to build excitement for the fall premiere of RHS, leveraging consumers' engagement in beach outings, water activities, and vacations to create a natural connection to the series. Focused solely on a B2C strategy, the campaign spanned the summer months, maximizing reach through high-impact channels and aligning with seasonal behaviors. Creative activations integrated RHS into the summer lifestyle, ensuring broad visibility and anticipation leading up to the premiere.